In Member Spotlight

Southern Ocean Chamber Close-up is a brief introspective on why our members do what they do. This year, for our Chocolate Week Program, we are highlighting participating members to share their seasonal specials, promotions, events and professional stories. Our Chocolate Week Program encourages locals and visitors to visit and enjoy local businesses. For more information on this program, visit:

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Smallcakes LBI, located in Beach Haven, is a cupcakery and creamery owned by husband and wife team Jim and Donna Doherty. Smallcakes is a franchise company with over 200 stores across the US and internationally. The LBI shop is owned independently and was the first to come to New Jersey in 2017! The Doherty’s are both former teachers who wanted to transition to something that was fun and upbeat and, “what could be better than cupcakes & ice cream?” Donna queried.

“We selected Smallcakes as our new adventure because we were so very impressed with the product.  Both the cupcakes and ice cream are made at the shop daily,” Donna shared. The couple was trained on how to make each products and they offer over 250 Smallcake recipes and around 150 ice cream recipes! “We love the people that come to our shop.  Who doesn’t like a day at the beach? Who doesn’t like cupcakes and ice cream? Love all the happy faces,” Donna added.

With a few other bakeries on the island, it’s important to the Doherty’s to maintain a standard of excellence. “The main thing that sets us apart is FRESHNESS. These cupcakes just melt in your mouth!” Donna said excitedly. Another thing that sets them apart is their “SMASHCAKE,” which is a combination of both a Smallcake and ice cream.

During the winter months Smallcakes LBI is doing everything by order and offer free delivery in Ocean County.  Around Easter time, they plan to reopen their retail shop during the weekends. “In honor of Chocolate Week, Smallcakes LBI will be offering special flavor Smallcakes including Chocolate Covered Strawberry, Chocolate Covered Cherry, Brownie Red Velvet, Red Velvet Cherry Cheesecake, in addition to all our signature flavors that can be garnished with Valentine treats,” Donna stated. They will also have their Giant Cupcake available.

On Feburary 13th, Smallcakes LBI will be providing their mini cakes for the Southern Ocean Chamber of Commerce’s Open House event, running noon to 3 p.m. Stop by for many special treats provided by chamber members at 265 W 9th St in Ship Bottom. For Valentine’s Day they will be featuring a Red Velvet Cake with Cream Cheese Frosting, a chocolate shell and Valentine garnishments. (Customers can also select their own preference of cake, frosting & shell.)  “We will also offer a heart pull-apart. For those who have loved ones out-of-town, we ship our Smallcakes in Mason Jar 4 packs. And for our furry friends, we have our 4 pack pupcakes,” Donna added.

Additionally, The Hackensack Meridian Southern Ocean Medical Center’s Ladies Auxiliary has requested Smallcakes LBI to come to the hospital on Valentine’s Day for their fundraiser. “We will be there 10-3. It’s a great time to buy something for someone special knowing a percentage of monies is supporting the hospital,” Donna said.

Customers can contact Smallcakes LBI through their Facebook page @smallcakeslbinj, by phone at 609-342-0412 or through email at [email protected]. Make sure to stop by and support local businesses for all of your Valentine’s Day celebrations! For a full list of participating businesses and to view specials and offerings, visit the Chocolate Week page: