The upcoming holidays are a great way to gift and support local business
Holidays are fast approaching! The Southern Ocean County Chamber of Commerce has been a strong advocate for Small Business Saturday, as a neighborhood champion assisting with organizing events and promotions to encourage local shopping. They provide resources and support to local businesses, helping them prepare for the influx of shoppers. The Chamber also collaborates with local and social media to spread the word and highlight the importance of supporting small businesses. Gearing up for another successful Small Business Saturday on November 30, 2024. This annual event, championed by American Express, encourages communities to support local businesses, fostering economic growth and community spirit.
The Best Benefits of Shopping Local on November 30
- Economic Impact: Shopping at local businesses keeps money within the community, supporting local jobs and contributing to the local economy. Studies show that for every dollar spent at a small business, approximately 67 cents stays in the local community.
- Unique Products and Services: Local businesses often offer unique, handmade, or locally sourced products that you can’t find in big-box stores. This adds a personal touch to your holiday shopping and helps you find one-of-a-kind gifts.
- Environmental Benefits: Shopping locally reduces the carbon footprint associated with shipping and transportation. Local businesses typically have shorter supply chains, which means fewer emissions and less packaging waste.
- Community Building: Supporting local businesses strengthens community ties. Small Business Saturday events often include local festivities, creating a sense of community and bringing people together.
- Customer Service: Small businesses are known for their personalized customer service. Owners and employees often go the extra mile to ensure customer satisfaction, providing a more enjoyable shopping experience.
The History of Small Business Saturday and American Express
Small Business Saturday was created by American Express in 2010 as a response to the economic recession. The goal was to support small businesses that were struggling to compete with larger retailers during the holiday shopping season. The event is held annually on the Saturday after Thanksgiving, strategically positioned between Black Friday and Cyber Monday.
Since its inception, Small Business Saturday has grown significantly. In 2011, the U.S. Senate unanimously passed a resolution in support of the day, and it has since become a nationwide movement. American Express continues to play a pivotal role by providing marketing materials, resources, and incentives for small businesses to participate.
