We were happy to take part with DMOs from across the country to get a better understanding of our #1 market. The National Travel Center and Road Travel have analyzed the results that may help with individual marketing and social strategies. We have been included in various Road Trip itineraries, as well as included Find Your Favorite mapping options to theme trips right to our member businesses. The goal is to continue implementing efforts to attract and serve this important market segment. Southern Ocean Chamber has certainly been working to keep up with growth, here are some top results:
- The road trip market has changed – for the better.
- Road trip visitors are a vital market.
- Road trips are continuing to grow market share.
- Thematic itineraries and curated activities attract road trip visitors.
- Road trips itineraries are better beyond a single destination.
- Road trip promotion and tactics should be updated to include today’s new technologies
